Marketing the Bible:  affiliative groups and special-purpose editions

Today’s guestarticle comes from the American conductor Brian Casey, who also worked in banking and computer technology during the 90s. He calls himself deeply inspired by Jesus-centered, well-grounded-in-scriptural-reality faith and says

Serious investigation into biblical texts is energizing for me, and I’ve recently done much work in, and have gained significant, contextual understandings of, the texts of Mark, Philemon, Galatians, John, and 1Corinthians, Philippians, and Matthew.  I resist the influence of the KJV in our age, preferring the NASB and NRSV, comparisons of various versions, and the Message sometimes—but have never found a translation I fully trust or use consistently.  (They’re all flawed.)   I have seriously studied Koiné Greek, because I continue to find riches in the New Testament Greek text.  I believe in serious, responsible study of the scriptures.

 

He considers himself a restorationist, a reformer and challenger-of-the-status-quo—essentially a neo-protestant who protests the Protestants.

*

To remember

catalog number of pages devoted to Bibles = probably doubled since 15 years ago > new offerings = study Bibles published with notes by famous folks + popular teachers as John MacArthur, Chuck Swindoll, and David Jeremiah,

study Bibles focused on:

  • Jewish history,
  • cultural groups,
  • reader age group, e.g., children, tweens, and teens

Story Bible.jpgA new, supposedly chronological¹ Bible “weaves Old and New Testaments together into one continuous story,” => The Story Bible (a book by Pearl S. Buck summarizing whole Bible in two separate volumes) no longer only one that purports to be an epic, across-the-board telling.

a Jesus Bible (not to confuse with the The Jesus Storybook Bible)

a kingdom Bible or a discipleship Bible

proliferation of Bibles for affiliative groups and/or designed for special purposes.

pages filled with essays + stories about guys, girls, men, + women, + stories  <=  trouble could come when attempting to interpret ancient texts in terms of contemporary women’s issues, for example.

recovery + “new hope” Bibles

Hands-On NLT + NKJV Airship Bible + Children’s Fire Bible (in ESV and NKJV versions) + The Passion translation + Gaither Homecoming Bible + NIV Hope for the Highway Bible + multiple military Bibles

Marketing interests = alive and well within the Bible publishing world >  appropriated, based on market- + profit-driven thinking, into specialized messages for specialized groups > scares Brian Casey more than it sparks him.

his  only recent purchases have been the CEB (Common English Bible) + a relatively new paraphrase, The Voice.

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Preceding articles

A new bible translationfrom the New Apostolic Reformation (NAR) group

Brian Simmons and The Passion Translation Deception

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Earnestly Speaking

I think it had been more than 15 years since I perused a CBD (Christian book Distributors) catalog, and the number of pages devoted to Bibles has probably doubled since that time.  Among the new offerings are study Bibles published with notes by famous folks.  In addition to the emphases of such recognized, popular teachers as John MacArthur, Chuck Swindoll, and David Jeremiah, there are study Bibles focused on Jewish history, cultural groups, and reader age group, e.g., children, tweens, and teens.  I didn’t notice an age-group Bible for senior citizens, but that is surely on the way if not already available.

A new, supposedly chronological¹ Bible “weaves Old and New Testaments together into one continuous story,” so The Story Bible is no longer the only one that purports to be an epic, across-the-board telling.

There is a Jesus Bible.  Hmm … in a bedrock sense, every Bible that includes…

View original post 735 more words

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